Like many other services, goods, and commodities, prescription drug prices can vary widely depending on location and what particular vendor is offering them. Launching last September at the Health 2.0 Conference in San Francisco was GoodRx, a service that's aiming to bring some transparency back to prescription drug purchases by bringing some sophisticated price comparison technology to the everyday consumer. GoodRx was co-founded by Scott Marlette and Doug Hirsch, both early employees of Facebook. Hirsch was VP of Product at Facebook back in 2005, and Marlette, one of the company's first 20 employees, was an engineer who worked on, among other things, Facebook's photo application. The culture of transparency, openness, and focus on the big picture, Marlette says, had a lasting influence on him after Facebook, leading he and Hirsch to apply some of that psychology to building a better way to serve consumers with the latest pricing info from the prescription drug market.Source: http://feedproxy.google.com/~r/Techcrunch/~3/mdaiQbOIjUc/
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