When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

There's been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main audience in the U.S. seems to be much more interested in using the mobile web over store-specific apps. The research, which took into account data from some 5,000 Android and iOS smartphones in the U.S., doesn't spell out how much money is actually spent on mobile web versus apps, and it looks like at least in the period covered by the research -- which included the holiday shopping season -- the results may have been particularly skewed by the sheer force of Amazon.

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