It's next to impossible to check the time on your watch when bundled up for winter activities—not to mention the unpleasantness of baring your arms in sub-zero temperatures when pulling up your sleeves. So
Dietrich's ED01 watch is specifically designed to be worn on the outside of your winterwear, using a set of stretchy elastic straps.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/sySeZ1yF_ew/an-extra-strap-lets-this-watch-fit-around-your-winter-gear
ITRON IRON MOUNTAIN INORATED IOMEGA INTUIT INTERSECTIONS INTERNATIONAL RECTIFIER INTERNATIONAL GAME TECHNOLOGY
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