Friday, November 30, 2012

Survey: Google Play gains on Apple App Store

When it comes to which mobile application store to support, developers can factor in that Apple's App Store has the edge in volume, but Google Play -- the combined Android and HTML5 app store -- is on a growth spurt. Revenues from apps sold in the Google Play grew 17.9 percent in October compared to the previous month, while iOS App store sales shrink 0.7 percent in the same period. Compared to a year earlier, Google Play revenues grew 313 percent, while iOS App Store revenues grew 12.9 percent.

But iOS App Store revenues still were four times larger than Google Play's, according to the App Annie Index released today. The index itself is a monthly report ranking app stores by downloads and revenues, based on estimates of App Annie's tracking data. App Annie declined InfoWorld's request for specific app store revenue numbers, saying that such information is part of its paid service.

"The gap between global revenues on iOS and Google Play is still there," said Bertrand Schmitt, CEO of App Annie. "But the gap is shrinking every month, creating more opportunities for publishers to generate significant revenue growth on Google Play in certain regions." Google Play features digital content for Android and Web systems along with some content for HTML5 and even iOS.

When examining free downloads, App Annie found that Google Play lagged slightly behind iOS, with nine downloads of Google Play apps for every 10 iOS apps downloaded. But Google Play's free-download numbers grew 47 percent in the last five months while iOS grew just 4.5 percent.

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Source: http://www.infoworld.com/d/application-development/survey-google-play-gains-apple-app-store-208000

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