Telefónica hopes to make a dent in iOS-Android duopoly with new Windows Phone push

Spanish operator Telefónica is worried about the Android-iOS smartphone duopoly, and has joined with Microsoft in a marketing blitz that it hopes will convince consumers to pick up smartphones based on Windows Phone.

For one year, Telefónica will spend more on marketing to help sell its Windows Phone 8 devices in the U.K., Germany, Spain, Mexico, Brazil and Chile, the operator said on Wednesday, without elaborating on how much money it would invest and to what extent Microsoft is contributing to the effort.

Telefonica also sells Android and iOS devices, but doesn't break out how much revenue it gets from each platform.

Telefónica said it wants a more competitive and diverse smartphone market. More than nine out of 10 smartphones shipped during the first three months of the year ran either Google's Android or Apple's iOS OSes, according to IDC. Windows Phone sales more than doubled thanks to Nokia, but is still only 3.2 percent, the market research company said.

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Source: http://www.pcworld.com/article/2043028/telefnica-hopes-to-make-a-dent-in-iosandroid-duopoly-with-new-windows-phone-push.html#tk.rss_all

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