I Think, Therefore I Buy Apple Products

The attraction of technology stems in part from our admiration of ourselves. In the Mac narrative, the operating system is a metaphor for the mind. The Narcissus myth is revived in the guise of the gawking consumer.

Source: http://feeds.wired.com/c/35185/f/661457/s/2fc266e3/sc/5/l/0L0Swired0N0Cgadgetlab0C20A130C0A80Cbuying0Eapple0Eproducts0Eis0Ean0Eexercise0Ein0Enarcissism0C/story01.htm

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