Tuesday, November 19, 2013

Twitter's New App Refines DM Experience With Suggested Users, Introduces New Interface Experiments

Screen Shot 2013-11-19 at 5.48.20 PMTwitter is in full on experimentation mode with its latest app update. We’ve talked before about how Twitter is using data to push out big changes to small amounts of people and then make judgement calls about whether to implement those updates on a larger scale. Its latest update adds several features to everyone’s version of Twitter, but depending on which experimental bucket you’re in you might see any number of ‘versions’ of Twitter once you update your app today. First, the changes to the app that we’ll all get to take advantage of. The release notes cover a few tweaks, including the fact that your search results can now be filtered using a variety of media types including photos, video, news and people. The filtering can also allow you to see ‘all’ tweets rather than just ‘top’ tweets. This is great for people that use Twitter for research, not just trend hunting. Top tweets are often older, and ‘all’ tweets will give you a much more current set of results right off the bat. You can now search for local content as well, rather than stuff from ‘everywhere’. The local content being surfaced is a good touch, as that’s part of what could get people outside of the ‘technorati’ to see value in Twitter. I can’t tell you the number of times I’ve heard a neighborhood commotion and tried to search Twitter to see what happened. Locally trending tweets could make the power of Twitter’s ‘global’ news hounding work for you on a local level. It’s great to see this come to the app. You can also now see trending TV stuff and local content in the Discover tab.The TV trends are kind of buried, and will show up after you’ve scrolled through the list of other content under the ‘Trending’ section. That makes it three levels down. This is a far cry from the aggressive TV experiments we had heard about before, and indicate some trimming back was done for this release. Which is fine, I guess, as that’s why you run experiments like Twitter does. @panzer TV shows are in Trending pic.twitter.com/7eZNgkFfge — Matthew Cassinelli (@mattcassinelli) November 20, 2013 The new compose view will ask you if you are near a location, likely to encourage you to attach location metadata to your tweet. Otherwise you’d have to tap on the location button proactively. Swipe gestures on a

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