Desktop computer users in the U.S. spent 10 percent more during the holiday shopping season in 2013 than they did in 2012, but spending fell short of expectations from digital analytics firm comScore.
U.S. shoppers using desktops spent about US $42.8 billion between Nov. 1 and Dec. 22, up from $38.9 billion in 2012, comScore said Thursday. The company was expecting a 14 percent increase between 2012 and 2013, however, said spokesman Andrew Lipsman.
”Our expectations for the online holiday shopping season anticipated that consumers would spend heavily later into the season out of necessity to make up for the highly compressed holiday shopping calendar this year,” comScore chairman Gian Fulgoni said in a statement. “Unfortunately that was not in the cards, as the final online shopping week saw considerably softer sales than anticipated.”
The comScore numbers don’t include shopping using smartphones and tablets; the company releases mobile shopping numbers quarterly.
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