AdClarity Tells Advertisers Exactly What The Competition Is Up To

Israeli company BIScience has a launched a new product called AdClarity, which it says will give advertisers more data than they've ever had about their competitors' advertising plans. CEO Orey Gilliam notes that the online advertising landscape has evolved to the point where there's rarely a direct link between advertiser and publisher but rather "a complex deployment chain of ads."Take your normal banner ad. Just by looking at it, you can tell who the advertiser is, and the publisher, but the intermediaries — the ad networks, agencies, and affiliate networks — aren't apparent, leaving you in the dark if you really want to understand how a campaign was executed. With AdClarity, on the other hand, BiScience claims you can see exactly where a campaign ran, which mediators were used, and what the ad creative looked like.

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