Salesforce.com aims to establish its image as a full-blown CRM (customer relationship management) development platform built for the world of social media and mobile devices with the launch of Salesforce1, which will be unveiled this week at the Dreamforce conference in San Francisco.
While Salesforce.com has long offered the Force.com development platform to customers and partners, Salesforce1 is more than just a rebranding of the same technology, according to the company.
For one thing, it offers 10 times as many APIs (application programming interfaces), as well as new components for building user interfaces, said Michael Peachey, senior director of solutions marketing, in an interview.
Salesforce1 also features a new mobile application that provides customers a unified way to use Salesforce.com's applications, those they custom-built, and those they purchased from partners through the Salesforce.com AppExchange, Peachey said.
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Source: http://www.pcworld.com/article/2064360/salesforcecom-unveils-salesforce1-platform.html#tk.rss_all
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