Online Video Portal Dailymotion Takes On Brightcove And Ooyala With The Launch Of Dailymotion Cloud

Dailymotion claims to be the second-largest video platform in the world, but it's dwarfed by YouTube, in terms of the number of video views it gets. And even though it's still solvent (but on its way to being fully owned by French telecom Orange), Dailymotion has finally realized that there's not a whole lot of money to be made in ad-supported video. And so it's diversifying, taking a step that many other video sites have took many years earlier, and creating a white-label distribution platform for video publishers. The new product, Dailymotion Cloud, will let anyone upload and host their videos in a fully customizable video player, with the ability to distribute those files to a variety of connected devices. It will basically handle everything from ingest and encoding to delivery, and includes support for DRM and advertising, as well as real-time analytics and the ability to syndicate to third-party video sites.

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