The Spotify For India, Saavn Brings Streaming Music Service To Feature Phones

Saavn, a startup that's been called the Spotify for Indian music, has launched a J2ME mobile app, tailored for feature phone handsets from Nokia, Sony Ericsson, Samsung, and Motorola. Saavn is also announcing six new languages for its iOS, Android and Web apps including Tamil, Telugu, Marathi, and Gujarati. Saavn (which stands for South Asian Audio Video Network) is an ad-supported digital music service for Bollywood, Indian and regional South Asian music. The service allows users to create and listen to playlists for free; Saavn makes money via targeted display and rich media ad units for global advertisers. The platform is similar to Spotify in that it allows users to listen to Indian music on-demand and create and share playlists, and also adds an element of Pandora with a radio function. Users can create radio stations by song, and Saavn will show users similar songs to the initial track.

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