Tuesday, September 25, 2012

Better SDKs = Wall Street Shutting The Fuck Up: Facebook’s Mobile Platform Monetization Equation

Facebook iOS SDK.05 PM copyFacebook has just released the Facebook SDK 3.1 for iOS which lets app developers on its platform to take advantage of single sign-on through native login and other features from the social network getting baked into iOS 6. The new SDK lets app developers prep their Facebook mobile apps for iPhone 5's screen size, native sharing "sheets", ready-to-use UI elements, and a new ad analytics beta. Native login is big because it lets third-party apps avoid having to ask for a user's Facebook email and password. If Facebook can give mobile developers the best possible tools to build on its platform, the ecosystem of apps that send it content will thrive and Facebook will be able to monetize that in-feed content with mobile ads.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/VEpbk11zw3g/

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