Google Taps Its Inner J.J. Abrams With The Niantic Project

We have no idea what this is about either, but Google is apparently running some kind of viral marketing campaign right now that involves something called the Niantic Project. The videos and puzzles on the campaign's website looks like they come right out of a J.J. Abrams project, but it's not clear what this whole affair is actually about.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ekI8QFBJdWA/

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