Waze could drive better social tools at Google, experts say

Waze’s crowdsourced traffic and navigation app is attractive to Google, which is said to be a serious suitor for the app, because of the wealth of mapping data it offers. But Waze’s biggest draw may be social, some experts say.

The eponymous mobile app is designed to offer “smarter,” real-time navigation by letting users share road reports on accidents, police check points or other hazards along any given route.

Getting a better driving route via Waze

The idea is to give other users in the area a “heads-up” about what’s to come on the road, says Waze, which claims to have 30 million people using its app, on its website—a number that is boosted to 50 million at the Google Play store.

Waze also lets users create and join groups that allow members to view each other on a map and communicate with one another while on the road.

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Source: http://www.pcworld.com/article/2041270/waze-could-drive-better-social-tools-at-google-experts-say.html#tk.rss_all

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