Monday, October 28, 2013

Nielsen's New SDK Adds Mobile Viewing To Its Traditional TV Ratings, Uses Data From Facebook To Match Demographics

Image (1) old_television.jpg for post 94115After months of trials, Nielsen today is announcing an SDK that will give it the ability to measure how people view TV on mobile apps and other digital formats -- data that Nielsen plans to use alongside its core business measuring traditional TV viewing, an essential component for how broadcasters ultimately sell ads against that content.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6ScB0LTprkM/

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