GoldSpot Shows You Mobile Video Ads If You’re On Wi-Fi Via New Bandwidth-Aware Ad Tech

Exclusive: Goldspot Media has just unveiled its new "bandwidth-based ads", a licensable technology that lets advertisers deliver a single mobile ad unit that appears as a simple rotating banner to viewers on 3G or mobile data, but as an auto-playing partial screen overlay video to viewers on wi-fi. Debuted on a new Zyrtec pharmecuetical campaign,  you can compare the formats for yourself by turning wi-fi on or off. Goldspot's tech could drastically increase the number of video impression an advertiser gets per dollar. This translates into improved campaign effectiveness and ROI, while preventing a viewer's limited mobile data plan from being devoured by ads. Bandwidth-based ads will accelerate the metamorphosis of commercials into content by allowing interactive rich-media or even games to be served as mobile ads.

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