MacKenzie & Marr Bring Guitar-making Into The 21st Century

Guitar-making is a noble and beautiful art and it's high time luthiers started thinking about the web. MacKenzie & Marr is a tiny company in Quebec that designs and hand makes relatively inexpensive but amazingly handsome guitars. While they do outsource much of the manufacturing to China, there is not a single robot involved in the building of their cedar-top git-fiddles and guitarists can order their handsome axes with a few button-clicks. Why did the boys go online? "The music business is the worst distribution channel imaginable. Factory to brand to warehouse to multiple distributors to dealers. High end guitars are almost always in small retailers," said John Marr, co-founder. This allows them to cut 60% off of the price of hand-crafted guitars.

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