Apple's iPhone Trade-in Program Is Already Being Piloted, Here's How It Works

Apple is about to introduce an iPhone trade-in program that will allow users to walk into a Retail store and trade up from an old model to a new one. We’ve heard some interesting details about the way that the program will work, and indeed, is working right now in some pilot Apple Stores. The program, has gotten a bit of press today, with Macrumors‘ Eric Slivka reporting that the training for the program is underway and Mark Gurman of 9to5Mac quoting a start date sometime in September. But the trade-in program is actually already being piloted in some Apple stores, we’ve discovered. Those stores aren’t just preparing internally for an eventual program, they’ve been offering trade-ins to customers for several weeks. According to a source, this program was presented to them as something that may not be available at every Retail Store.  Some of these pilot stores have been processing ‘multiple’ trade-ins a day at this point. The program works like this. A customer brings a working, non-liquid-damaged iPhone into an Apple Retail Store. It’s then evaluated by an employee with the help of an online site that an employee can access using the store’s iMacs or iPads. The customer then answers a series of questions about the condition of the device in order to determine a value. This procedure is similar to the way that Apple handles its iPhone recycling program now, but that is by mail only, covers a wide variety of products and is not offered in-store. If a customer wishes to trade in an old broken device for which there is no monetary value, they can do so as a simple recycle. Values can range depending on a variety of factors, including device color, physical damage and liquid damage. Though the prices could very well be tweaked before the program goes wide, the range is said to be around $120-200 for 16GB iPhone 4 and 4S models. A 16GB iPhone 5 in good condition could go for around $250,  less than is being offered by some of the other trade-in sites like Gazelle, Glyde or NextWorth. Still the in-store convenience of the program could definitely offer the advantage here. Being able to walk in and get the deal done instead of mailing it off and waiting is powerful. Once the paperwork is done, the value is added to a gift card. The balance is applied to a new

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