Groopt Revamps Its Collaboration Tools As It Shifts Focus To Nonprofits

Startup Groopt is hoping to become the platform that nonprofits use to both build their websites and communicate/collaborate with members. I actually covered the company about a year ago, and the vision wasn't all that different — it started out as a collaboration tool for fraternities and sororities, and at the time it was trying to expand to serve any large group. However, CEO Patrick Allen told me recently that the team soon realized, "We need to figure out our niche. We can't just be a group platform for everybody."

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