How To Get In On The New York Fashion Week Action, Techie Style

It's baaaack. New York Fashion Week, that is. And if you're a user of the Internet, it's pretty hard to miss this season. As Women's Wear Daily put it, ramped-up social media and live streaming have led Fashion Week to become a veritable "digital spectator sport." In the last few years, tech has begun to carve out an increasingly large presence at Fashion Week, and this year marks an unprecedented degree of involvement from both tech companies and designers. In 2009, Alexander McQueen live streamed his Spring/Summer 2010 show through SHOWstudio. Then came Marc Jacobs, Emporio Armani, and Dolce & Gabbana for Fall/Winter 2010. Today, Mercedes Benz Fashion Week has a live stream trained in on all of its shows. Gone are the days of dressing in all black and pretending to be a PR assistant to get into the tents.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/PcN-uwOOXvs/

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