Betting That Millennials Want Substantive News And Commentary, PolicyMic Raises $3M

How many younger readers really care about news and politics — as opposed to celebrity gossip, viral videos, and cat GIFs? Well, a site called PolicyMic is built around the proposition that readers under 35 are looking for something more substantive, and it just raised $3 million in new funding. Co-founder and CEO Christopher Altchek argued that most existing sites aimed at a younger audience are "very much focused on lighter and more entertaining content," creating an opportunity for a competitor that's tailored to the same audience but tackles "meaty topics."

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