Pinterest Adds Price Alerts To Turn Aspirational Pins Into Purchases

Pinterest, which has long since served as a place where users collect items they want to buy as well as a leading referral source for e-commerce websites, is today taking another step toward encouraging users to not just aspire, but actually purchase the items they save with the debut of price alerts. The company explains that it's now iterating on its previously released "pin price" feature, which allowed users to see the current price of product pins on the site.

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